This work was supported by a grant from Shalem Fund

This research examined the factors that support a sustainable solution for economic contribution of Work integration social enterprises (WISEs). The findings suggest that there is a segment of customers that have positive valuation for the social and business aspects of such organization. Analyzing customers’ perceptions, preference and choice revealed a tradeoff between price and quality such that customers are willing to pay a higher price but compromise on quality.

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Key words:

Intellectual developmental disabilities ‘ Work integration, social enterprises, customers behavior, decision making, perceptions, preference, choice, people with intellectual disability